IMAGE 2018

Brand image, identity, and reputation are new age Marketing and PR buzzwords, having attracted widespread interest due to their importance in building an organization's competitive advantages. Their intangibility and fragility make them even more critical focus areas.

Brand or Corporate Image is the perception of a brand in the minds of the customers. People first buy into a brand based on gut feel, feedback or emotional connect and rely on personal experiences to cement the choice. A positive brand image goes a long way in building customer loyalty for any brand.

Brand communication is often a one way street with the consumer being subjected to a plethora of messages via every possible platform. But research has shown that a very small percentage of consumers respond to post sales surveys. So how do Brands know what their customers are thinking and saying?

Tefla's brings you “IMAGE 2018 - THE BUSINESS OF BRANDING - building a world class brand image. This event is scheduled on Thursday, 6th December 2018 at The St. Regis, Mumbai.

This Knowledge Sharing Conclave will analyze the present time constructs and uses of Brand Identity, Brand Image and Brand Reputation.



AN EVENT ON THE BUSINESS OF BRANDING 6th December, 2018 at St. Regis Mumbai


The St. Regis Mumbai



462, Senapati Bapat Marg, Gandhi Nagar
Upper Worli, Lower Parel, Mumbai
Maharashtra 400013

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Tefla's is known for Conceptualizing, Planning and Organizing Research based Industry Specific Conference & Exhibition in tandem with Industry Leaders & Associations. Its event calendar consists of Industry Specific Events which have now become the annual events of various industries attracting wide and comprehensive participation. Some of its events are Globoil India, Globoil International, The Sugar Summit, Alcobev, World Rubber Congress, Grain Asia, International Pulses Forum, International Pepper Conclave, Global Gold Forum, Capital Market Convention, Think CSR, Think Odisha Leadership Awards & Think Literature etc.